Wynne Tyree

Wynne Tyree

Smarty Pants

Wynne Tyree is the founder and president of Smarty Pants market research and strategic consultancy. She is a leading authority on the lifestyles and consumer behaviors of kids, teens and families, and a gifted brand builder, speaker, writer and business woman. Wynne began her marketing career on Madison Avenue. In 2005, she leveraged her experience…

Wynne Tyree is the founder and president of Smarty Pants market research and strategic consultancy. She is a leading authority on the lifestyles and consumer behaviors of kids, teens and families, and a gifted brand builder, speaker, writer and business woman.

Wynne began her marketing career on Madison Avenue. In 2005, she leveraged her experience to create Smarty Pants, and has grown the company from a laptop and a phone to a $50MM consultancy with a client portfolio of companies like LEGO, Target, Nickelodeon, Warner Bros., Aetna, Kellogg’s, Microsoft, Hasbro, Dick’s, and Disney.

Wynne regularly speaks at events, conferences and universities. Her witty, candid style blends business savvy with consumer practicality and inspires audiences to approach business differently.
Wynne is also a contributor to Advertising Age, Kidscreen, Brandweek, Forbes and the Los Angeles Times, and her research on Gen Z, Millennials and parents has been profiled on ABC’s World News Tonight and in several books.

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