Julie Landers

Julie Landers

Health Care Service Corporation

Over a span of 20 years, Julie has developed and executed a variety of qualitative/quantitative research projects including concept and product tests, brand awareness, positioning and segmentation studies, along with numerous focus group and in-depth customer interviews.  Her work has spanned across industries and includes marketing research roles at CBS Broadcasting, The Dallas Morning News, Texas Instruments,…

Over a span of 20 years, Julie has developed and executed a variety of qualitative/quantitative research projects including concept and product tests, brand awareness, positioning and segmentation studies, along with numerous focus group and in-depth customer interviews.  Her work has spanned across industries and includes marketing research roles at CBS Broadcasting, The Dallas Morning News, Texas Instruments, JC Penney and Health Care Services Corporation where she is currently responsible for the oversight and execution of quantitative and qualitative clinical and provider research programs including all QHP, Commercial and Medicare CAHPS member satisfaction surveys which are used to help inform and guide strategic decision-making across HCSC’s Enterprise Quality and Accreditation teams.  ​

​A graduate from Central Michigan University, Julie is currently pursuing an MBA with Lake Forest Graduate School of Management.  She holds several certifications including Focus Group Facilitation Training from the Burke Institute, and (2) Professional Marketing Research certifications from The Insights Association, MRI and University of Georgia.  Julie and her husband Mike, along with teen daughters, Hope and Hannah, live in Richardson, Texas.​

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