Director Market Research at National Association of REALTORS®
Lisa Herceg, PRC – Director, Marketing Research, National Association of REALTORS®, has 18 years’ experience in marketing research and public policy research. She has conducted primary research with NAR members for almost 13 years, personally handling up to 87 surveys and 25 qualitative projects per year. She is experienced with multiple research methodologies, including web and telephone surveys, focus groups, one-on- one qualitative interviews, and web usability testing. She is a RIVA-trained focus group moderator, a skilled presenter, and proficient with SPSS. She holds a Bachelor’s Degree in Theatre Arts from Case Western Reserve University, the Professional Researcher Certification (PRC) from the Marketing Research Association and a completion certificate in Principles of Marketing Research from the University of Georgia.