JESSICA WONG

JESSICA WONG

JESSICA WONG

Research Manager at CBS Interactive

Dr. Jessica Wong is a Research Manager at CBS Interactive spanning the entertainment, sports, and news business units. She conducts cross-functional primary research that contributes to the company’s marketing, sales, and product development initiatives. Her work includes audience profiling, industry trending, competitive benchmarking, brand tracking, and usability testing. Prior to CBS Interactive, Dr.
Wong was a researcher at a market research firm in NYC where she worked with various media clients such as Viacom, FOX, and Warner Brothers. She received her PhD in cognitive psychology from the University of Chicago and published several peer-reviewed journal articles. Dr. Wong enjoys applying her research training and knowledge of the human mind and behavior to uncover consumer insights that lead to innovative business solutions.