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Vive La Research

JOIN THE INSIGHTS REVOLUTION , 29-31 MARCH 2017, LAS VEGAS

WHAT IS VIVE LA RESEARCH ABOUT!

Bringing together the market research community’s most forward thinking innovators

The Annual Las Vegas Conference hosted by the Southwest and Northwest chapters of the Insights Association (formerly the MRA) has grown into a unique event that promotes networking and education.  Our 2017 event will bring together research experts who are shaping the future of marketing research.   Enjoy three motivating days of high-level content in an energetic, warm and welcoming environment. It’s a genuine peer-to-peer event where life experience merges with learning. You are guaranteed to collaborate and connect with a community of MR professionals “who do what you do,” share your interests and can help you succeed. It’s also a lot of fun.

Who's Speaking?

TOM BERNTHAL

TOM BERNTHAL

Founder & CEO of Kelton

DON HEIN

DON HEIN

Global Insights Manager at Ping Golf

MELROY D’SOUZA

MELROY D’SOUZA

Principal UX Researcher at Microsoft

KELLY BOWIE

KELLY BOWIE

AVP, Marketing and Consumer Insights, Guardian Life Insurance Company

IVONNE KINSER

IVONNE KINSER

Head of Digital Marketing at Avocados From Mexico

STEVE WITTEN

STEVE WITTEN

Director of Survey Research at Consumer Reports

STEVE SEIFERHELD

STEVE SEIFERHELD

Director of Market Research at Swedish Match

JIM WHALEY

JIM WHALEY

General Manager at Gazelle Global Research Services

SHARON BRANT

SHARON BRANT

Head of Market Insights, Vantiv

STACEY WEBER

STACEY WEBER

Vice President at Gazelle Global Research Services

Event Schedules

29March, 2017
#SessionSpeaker(s)TimeVenue
1Reception6:00pmParis Hotel Pool
30March, 2017
#SessionSpeaker(s)TimeVenue
1Breakfast - Sponsored by Nuance08:00 AM - 9:00 AMROOM C
2Welcome & Opening Remarks9:00 AM - 9:15 AM
3Next Gen Authenticity: Building Brands With CharacterDay 2 , TOM BERNTHAL 9:15 AM - 10:15 AM
4NETWORKING BREAK - Sponsored by Lightspeed10:15 AM - 10:45 AM
5Creating and Managing SMB Communities: A Community Manager’s POVSHARON BRANT 10:45 AM - 11:30 AM
6Mapping the Millennial Path to Purchase – Qual Methods for Richer StorytellingKELLY BOWIE 11:30 AM - 12:15 PM
7LUNCH - Sponsored by CINT12:15 PM - 1:45 PM
8From Underdog to Title Contender: Winning the Hearts and Minds of FansMELROY D’SOUZA 1:45 PM - 2:30 PM
9Experiential Research – The Moment of TruthDON HEIN 2:30 PM - 3:15 PM
10BREAK3:15 PM - 3:45PM
11Have You Cognitive Tested Lately?STEVE SEIFERHELD 3:45 PM - 4:30 PM
12Insights from Tween, Teens and Parents on Cyber BalanceJIM WHALEY , STACEY WEBER 4:30 PM - 5:15 PM
31March, 2017
#SessionSpeaker(s)TimeVenue
1BREAKFAST - sponsored by M/A/R/C08:30 AM - 9:30 AM
2Northwest Chapter Welcome09:30 AM - 9:45 AM
3Navigating the Treacherous Waters of Instituting Change: A Case Study from Consumer ReportsSTEVE WITTEN 09:45 AM - 10:45 AM
4BREAK10:45 AM - 11:00 AM
5Avocados From Mexico: Super Avocado: Digital Bowl Breakthrough StrategiesIVONNE KINSER 11:00 AM - 12:00 PM
6LUNCH & RAFFLE12:00 PM - 1:30 PM

Our Event Sponsors

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Premium Sponsors

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Travel Information

Speaker Venue

Paris Hotel & Casino
3655 S Las Vegas Blvd
Las Vegas, NV 8910o
Book Your Room

Reception

Join us for a wonderful
evening at the Paris Hotel pool
under the lights of
the Eiffel Tower.

STS Party

Join the fun at Planet Hollywood for great conversation and a spectacular view of the Vegas strip

$125/day
Reception Only
  • Reception Registration

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