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GLADIATORS OF INSIGHTS

PRESENTED BY THE SOUTHWEST, NORTHWEST, SOCAL & SOUTHEAST CHAPTERS OF THE INSIGHTS ASSOCIATION

2018 Las Vegas Joint Chapter Conference

Bringing together the insights community’s strongest warriors

The Annual Las Vegas Joint Chapter Conference hosted by the Southwest, NorthWest, SoCal & Southeast chapters of the Insights Association (formerly the MRA) has grown into a unique event that promotes networking and education. Our 2018 event will bring together research experts who are shaping the future of marketing research insights. Enjoy three motivating days of high-level content in an energetic, warm and welcoming environment. It’s a genuine peer-to-peer event where life experience merges with learning. You are guaranteed to collaborate and connect with a community of MR professionals “who do what you do,” share your interests and can help you succeed. It’s also a lot of fun.

Who's Speaking?

DAVID ALMY

DAVID ALMY

CEO at the Insights Association

DAVID PAISLEY

DAVID PAISLEY

Senior Research Director at Community Marketing & Insights

THOMAS ROTH

THOMAS ROTH

President at Community Marketing & Insights

RICK MATURO

RICK MATURO

Founder and Chief Product Officer at Cannabiz Consumer Group

TONY CHEEVERS

TONY CHEEVERS

Vice President at Researchscape International

PRISCILLA MCKINNEY

PRISCILLA MCKINNEY

President or Little Bird Marketing

JESSICA WONG

JESSICA WONG

Research Manager at CBS Interactive

LISA HERCEG

LISA HERCEG

Director Market Research at National Association of REALTORS®

NICK BAMBICK

NICK BAMBICK

Manager – Strategic Pricing at Sonic Drive-In

What Are They Speaking About?

In October 2012, after just under five years as a commodity futures trader, I accepted a position at Oklahoma City’s Sonic Drive-In as a category  management analyst. I arrived at Sonic expecting to work on sales and pricing analysis as well as assisting with the implementation of a loyalty program. Shortly after arriving, as the needs of a shorthanded insights department arose, I began splitting time between pricing and insights, which eventually turned into a full-time insights role.

Spending subsequent years designing and fielding research, parsing and analyzing survey results, and evangelizing key findings to internal stakeholders, I was able to build a skill set that, when the opportunity
arose in July of 2014, propelled me to success as the lead of Sonic’s pricing function. But only after I transitioned back to pricing did I grasp how much my experience in insights benefitted me professionally and personally.

You may be like me. You may not envision yourself working in this field for the rest of your professional life, but before you transition your career out of this discipline, make sure you’ve maximized the wealth of experience and opportunity it provides, and you find there is definitely life after insights.

The presentation will cover research gamification methods including case studies. The presentation will also incorporate gamification to facilitate an interactive learning experience.

NAR Marketing Research department conducts research mainly with a population that is truly different from the U.S. norm, and yet absolutely vital to our economy: REALTORS®. REALTORS® are members of the
National Association of REALTORS® (NAR). The median age of NAR’s membership (54) is 60% higher than the typical first-time homebuyer (32), and 42% higher than the median age of the U.S. population (38).
And NAR’s members need to better understand how to relate to Millennials and how to meet their needs, since these are increasingly their clients. But we can’t forget that the typical member of this population is part of the second-largest population in the U.S. – Baby Boomers – who, for better and for worse, have shaped our economy and our society. And REALTORS® are extroverts, movers, shakers, and users of
whatever works on the go and moves fastest. NAR is constantly under pressure to “hear from the Millennials,” just like everyone else, since they are a huge driver of the housing market. But the fact is that NAR’s Marketing Research, which functions as corporate research, has tailored its research to another population altogether. And the way this research is designed has morphed significantly over the years as the Baby Boomers have morphed. This session will discuss how NAR’s corporate research methods have changed in the past 12 years and where those are going – and how a single corporate researcher has been getting it all done.

Digital media is a continually changing landscape. This presentation will discuss recent shifts in usage of various digital video platforms and streaming subscription services. Audience profiles by streaming device will be discussed, including trends in streaming habits (e.g., binge watching) and millennials’ digital content interests. In addition, changes in 2016-2017 TV show perceptions over the course of the season will be presented, including predicting future show success and popular show discovery methods.

Digital media is a continually changing landscape. This presentation will discuss recent shifts in usage of various digital video platforms and streaming subscription services. Audience profiles by streaming device will be discussed, including trends in streaming habits (e.g., binge watching) and millennials’ digital content interests. In addition, changes in 2016-2017 TV show perceptions over the course of the season will be presented, including predicting future show success and popular show discovery methods.

You’re a thought leader.
A born innovator.
An outside the box problem solver.
An industry giant.
A brilliant mind.

But who’s listening? Thinking deep thoughts is only the beginning of thought leadership. With no audience, no platform and no plan for exposure your thoughts go unnoticed, your warnings unheeded and your fire without oxygen.

Marketing expert and CEO of Little Bird Marketing, Priscilla McKinney, will provide practical tips to creating a plan for amplifying your unique take, increasing your clout and reaching your most ideal audience with your brilliant ideas to revolutionize the world.

As of 2018, nearly 1 in 5 US adults live in a state where it’s legal for adults to consume cannabis without a medicinal card. Millions more will travel to these states to legally purchase and consume cannabis, while millions of others will do their part at home to help bring their states into the legal-cannabis fold. To put it simply, cannabis has quickly become the largest new CPG category many of us will see emerge in our lifetimes, and it shows no sign of slowing down.

Within recreational cannabis markets and beyond, it is a matter of fact that cannabis is disrupting revenues of other, more well-established, categories as consumers’ discretionary spending shifts. For example, cannabis has a measurable negative impact on OTC medication and alcoholic beverage sales in states that have recreational dispensaries. In the future, impact will be felt by retailers across traditional CPG retail channels who are not able to “dispense” cannabis products.

As a result, major brands and category stakeholders must begin to assess both the threats and opportunities of the nascent legal cannabis market to gain a better understanding around how their industry is being impacted and which of their customers are most likely to substitute or replace their products.

Before they can begin to take on these challenges, they must first have a basic understanding of this exciting, dynamic category.

In this session we will cover 4 main areas of discussion. The first will be a high-level overview of the cannabis category including states’ legal status, timeline of key industry events, and available cannabis formats. The second area will focus on the market size, penetration, and future purchase likelihood
among US adults. The third area will focus on key cannabis consumer segments. The fourth area will cover will how cannabis interacts with other categories.

The LGBTQ (lesbian, gay, bisexual, transgender, queer/questioning) market segment is emerging rapidly, leaving many researchers and their clients wondering how to access viable, meaningful, actionable insights. Researching LGBTQs requires an understanding of terminology and nuance that isn't found in other market segments. There are many wrong approaches that will yield misleading results, and a few right ones. Learn the difference, along with other best practices. Speakers include Thomas Roth and David Paisley of Community Marketing & Insights (LGBTQ research specialists for over 25 years) who will also present client case studies across planning, implementation and measurement of results. This dynamic session will help participants grasp the potential of the LGBTQ market, and how to successfully approach it.

Event Schedules

04April, 2018
#SessionSpeaker(s)TimeVenue
1Registration5:00 PMRoom A
2Opening Reception6:00 PM - 8:00 PMCaesars Palace Pool
05April, 2018
#SessionSpeaker(s)TimeVenue
1REGISTRATION08:00 AM - 12:00 PM
2BREAKFAST8:00 AM - 9:00 AMPompeian I-II
3OPENING REMARKS9:00 AM - 9:15 AMPompeian III-IV
4SPEAKER9:15 AM - 10:15 AMPompeian III-IV
5BREAK10:15 AM - 10:45 AMPompeian III-IV
6SPEAKER10:45 AM - 11:30 AMPompeian III-IV
7SPEAKER11:30 AM - 12:15 PMPompeian III-IV
8LUNCH12:15 PM - 1:45 PM
9SPEAKER1:45 PM - 2:30 PMPompeian III-IV
10SPEAKER2:30 PM - 3:15 PMPompeian III-IV
11BREAK3:15 PM - 3:45 PMPompeian III-IV
12SPEAKER3:45 PM - 4:30 PMPompeian III-IV
13SPEAKER3:45 PM - 4:30 PMPompeian III-IV
14INSIGHTS AFTER PARTY8:30 PM - MIDNIGHTTBD
06April, 2018
#SessionSpeaker(s)TimeVenue
1BREAKFAST8:30 AM - 9:30 AMPompeian I-II
2OPENING REMARKS9:30 AM - 9:45 AMPompeian III-IV
3SPEAKER9:45 AM - 10:45 AMPompeian III-IV
4BREAK10:45 AM - 11:00 AM
5SPEAKERDay 3 11:00 AM - 12:00 PMPompeian III-IV
6LUNCH & CHARITY RAFFLEDay 3 12:00 PM - 1:30 PM

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Event Information

Session Venue

Caesars Palace
3570 S Las Vegas Blvd
Las Vegas, NV 89109
USE OR MENTION GROUP CODE “SCRES8”
Book Your Room

Reception

The Pool at Caesar’s Palace
6:00 pm – 9:00 pm

$149
Reception Only
  • Reception Only
  • NO SPEAKER SESSIONS
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